In today’s digital age, it’s no secret that the success of any business is highly dependent on its online presence. The real estate industry is no exception. With the majority of homebuyers and sellers turning to online sources to research and browse properties, real estate agents must use digital media as a tool to grow their business and reach potential customers.
The online world is vast in its capabilities, being home to a plethora of tools that are perfect for the real estate industry. Understanding how to utilize those tools is a necessity in today’s market. From social media to online displays, email newsletters, tailored advertising campaigns and more, digital media is propelling the future of how we buy and sell homes.
In today’s blog post, we’ll dive into various ways real estate agents can use digital media to increase their reach when it comes to marketing in close-knit communities like Toccoa, GA. Whether you’re a first time buyer, an investor, or selling your home and upgrading to your dream house – here’s the basics of how digital media can help you maximize on your Toccoa, GA property investments.
How Social Media is Changing the Game
You no longer have to sit around waiting to gain traction on a listing. Experienced real estate agents understand the importance of social media and how it’s changing the game. Social media provides instant engagement by allowing users the ability to interact with each other in real-time. This includes commenting, liking, and sharing posts, as well as messaging and direct messaging.
For selling and buying homes, this allows users to instantly have access to viewing properties virtually at the click of a button. They can connect with the listing agent, share the home with friends and family, and more all at the click of a button.
On top of that, social media platforms have pre-built marketing tools that can be used to run digital advertisements that can target buyers and sellers in specific geographic areas. This makes sharing a property around the world as easy as uploading pictures or a video and hitting post.
Virtual Tours for the Win
Email campaigns and quick posts are great for keeping potential buyers and sellers up to date on new listings, market trends, and other relevant information, but virtual tours are even better.
With trending technology and specially designed programs, real estate agents can work alongside professional photographers to create virtual tours. This allows potential sellers and buyers to digitally host viewings without disrupting daily routines.
From 3D home tours to floor plans, virtual tours provide accessibility in an entirely new way. For example, a buyer in California doesn’t have to travel all the way to Toccoa, Georgia to view a newly listed home. They might be planning to relocate to the area soon and a virtual tour allows them to quickly view the home from the comfort of their phone or computer. If it seems like it’s a match to what they’re looking for, they can reach out to the listing agent and discuss making an in-person appointment or even an offer.
Showcase the Property and Local Area Digitally
Other great ways local REALTORS in Toccoa can use digital media to reach buyers and sellers include:
- Using online reviews to showcase their experience (this can give you insight on trustworthy agents)
- Providing mobile apps and websites with blogs, easy access to listings, and other important resources
- Real-time analytics and tracking on traffic which can help better understand search habits like what potential buyers are looking for in the area
- And much more.
Digital media is more than snapping a picture on your phone or camera and uploading it. It takes a lot of time and strategy, and a deep understanding of the market to run a successful real estate campaign.
At Talan Properties, we have the years of industry experience, and we also understand the importance of online marketing in a digital world. If you have questions or concerns on how we can help you when it comes to selling or buying a home, connect with us today and let’s discuss how we can use digital media to your advantage.
For buyers, let’s find you the perfect home to invest in and for sellers, let’s get you the best return on your current property.